蔡少琪：眾人皆我師（一）：Steve Jobs蘋果CEO喬布斯的一些名句和連結 (上載日期：
蔡少琪: 持定永生，堅持相愛 （Steve Jobs 病危和逝世）
不少神學家曾說：『所有真理都是神的真理。』All truth is God’s Truth. 聖經說：「各樣美善的恩賜和各樣全備的賞賜都是從上頭來的」（雅1:17）。潮流文化，特別是商業文化中，喬布斯(禪宗佛教)和蘋果影響時代深遠。在參考不是信主的人的思想時，我們要謹慎，要用聖經的智慧，屬神的真理去分別和衡量。但我們最少要了解他們，了解他們的強弱和特色。喬布斯在2005年的史丹福大學的演講中談到不少他的生平和理念。其中有幾個也非常觸動我。
一， 謙虛求學：求知若飢，虛心若愚（Stay Hungry, Stay Foolish）。他曾說，從蘋果失敗離開是他人生一大祝福，因為從此他能從低做起，能再濃厚的追求。I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. 我成了公眾眼中失敗的示範，我甚至想要離開矽谷。但是漸漸的，我發現，我還是喜愛那些我做過的事情，在蘋果電腦中經歷的那些事絲毫沒有改變我愛做的事。雖然我被否定了，可是我還是愛做那些事情，所以我決定從頭來過。當時我沒發現，但現在看來，被蘋果電腦開除，是我所經歷過最好的事情。成功的沉重被從頭來過的輕鬆所取代，每件事情都不那麼確定，讓我自由進入這輩子最有創意的年代。
1.「用驚嘆號/問號」開場：We create something in the air today!
2.「每張投影片只有一個文字要點」：to reinvent the phone！
5. 最後，practice practice practice，即使是Jobs都需要花上四小時複習每張投影片，更何況是我們！
“成就一番偉業的唯一途徑就是熱烈地愛自己的事業。如果你還沒能找到讓自己熱烈地愛的事業，繼續尋找，不要放棄。跟隨自己的心，總有一天你會找到的。”我把這段話濃縮為：“做我所愛”。 I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
Steve Jobs, The line he used to lure John Sculley as Apple's CEO
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Quality is more important than quantity. One home run is much better than two doubles.
Steve Jobs, Business Week
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
Steve Jobs, BusinessWeek Online, Oct. 12, 2004
“I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.”
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Steve Jobs, Fortune, Nov. 9, 1998
Steve Jobs’ Top 10 Quotes
#10. On Management
My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects.
And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.
#9. On Hiring
Recruiting is hard. It’s just finding the needles in the haystack. You can’t know enough in a one-hour interview.
So, in the end, it’s ultimately based on your gut. How do I feel about this person? What are they like when they’re challenged? I ask everybody that: ‘Why are you here?’ The answers themselves are not what you’re looking for. It’s the meta-data.
#8. On Firing
We’ve had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place – the last thing we were going to do is lay them off.
#7. On a CEO succession Plan
I mean, some people say, ‘Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.’ And, you know, I think it wouldn’t be a party, but there are really capable people at Apple.
My job is to make the whole executive team good enough to be successors, so that’s what I try to do.
#6. On Product Strategy
It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.
We just want to make great products. (I think he means “insanely great products!“)
#5. On Leadership
So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
#4. On Evangelism
When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself.
They’ll want to do what’s best for Apple, not what’s best for them, what’s best for Steve, or anybody else. (this actually reiterates my oft-repeated mantra of “ubiquitous evangelism” in companies)
#3. On Focus
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.
#2. On the User Experience
Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.
#1. On Creativity
That happens more than you think, because this is not just engineering and science. There is art, too. Sometimes when you’re in the middle of one of these crises, you’re not sure you’re going to make it to the other end. But we’ve always made it, and so we have a certain degree of confidence, although sometimes you wonder.
I think the key thing is that we’re not all terrified at the same time. I mean, we do put our heart and soul into these things.
We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.
Life is brief, and then you die, you know?
And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
Design is not just what it looks like and feels like. Design is how it works.
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Innovation distinguishes between a leader and a follower.
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.
Steve Jobs, Apple Confidential 2.0
I'm as proud of what we don't do as I am of what we do.
Steve Jobs, Business Week
I've always wanted to own and control the primary technology in everything we do.
Steve Jobs, BusinessWeek Online, Oct. 12, 2004
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Steve Jobs, BusinessWeek, May 25 1998
Steve Jobs, His description for the Macintosh Computer
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
Steve Jobs, Interview, 1995
It's better to be a pirate than to join the Navy.
Steve Jobs, Odyssey: Pepsi to Apple
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
Steve Jobs, Playboy, February 1985
I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
Steve Jobs, Playboy, September 1987